한국마케팅교육연구소
미국마케팅협회 공인마케팅자격증 AMA PCM에 대한 여러가지 정보와 이야기를 공유하기 위한 블로그 입니다.
"한국마케팅교육연구소"
1525
-
[비공개] AMA PCM 핵심용어 정리 - 14장. Retailing and M..
AMA PCM 핵심용어 정리 - 14장. Retailing and Multichannel Marketing (2/2)6-2-22. Multichannel Marketing6-2-23. Multichannel Retailer6-2-24. Neighborhood Shopping Centers6-2-25. Nonstore Retailing6-2-26. Off-Price Retailer6-2-27. Outlet Store6-2-28. Place Utility6-2-29. Possession Utility6-2-30. Power Shopping Center6-2-31. Regional Shopping Center6-2-32. Retail Life Cycle6-2-33. Retailing6-2-34. Self-Service Retailer6-2-35. Selling Agents6-2-36. Single-Line Store6-2-37. Specialty Store (Specialty Outlet)6-2-38. Supermarkets6-2-39. Telemarketing6-2-40. Television Home Shopping6-2-41. Time Utilit.......추천 -
[비공개] AMA PCM 핵심용어 정리 - 14장. Retailing and M..
AMA PCM 핵심용어 정리 - 14장. Retailing and Multichannel Marketing (1/2)6-2-1. Agents6-2-2. Brokers6-2-3. Category Killer6-2-4. Central Business District6-2-5. Community Shopping Centers6-2-6. Contractual Systems6-2-7. Convenience Store6-2-8. Corporate Chain6-2-9. Cross-Channel Shopper6-2-10. Department Stores6-2-11. Discount Stores6-2-12. Factory Outlets6-2-13. Form Utility6-2-14. Full-Service Retailer6-2-15. Full-Service Wholesalers6-2-16. General Merchandise Wholesalers6-2-17. Independent Retailer6-2-18. Lifestyle Shopping Center6-2-19. Limited-Service Retailer6-2-20. Limited-Service Wholes.......추천 -
[비공개] AMA PCM 핵심용어 정리 - 13장. SUPPLY CHAIN AN..
AMA PCM 핵심용어 정리 - 13장. SUPPLY CHAIN AND CHANNEL MANAGEMENT (2/2)6-1-21. Middleman6-1-22. Order Cycle Time (Replenishment Time)6-1-23. Order Lead Time6-1-24. Order Processing6-1-25. Retailer6-1-26. Safety Stock6-1-27. Selective Distribution6-1-28. Stockouts6-1-29. Strategic Channel Alliance6-1-30. Supply Chain Management6-1-31. Total Logistics Cost6-1-32. Usage Rate6-1-33. Vendor-Managed Inventory (VMI)6-1-34. Vertical Channel Integration6-1-35. Vertical Marketing System (VMS)6-1-36. Vertical Marketing Systems 6-1-37. Wholesaler추천 -
[비공개] AMA PCM 핵심용어 정리 - 13장. SUPPLY CHAIN AN..
AMA PCM 핵심용어 정리 - 13장. SUPPLY CHAIN AND CHANNEL MANAGEMENT (1/2)6-1-1. Administered Vertical Marketing System6-1-2. Buyer Requirements6-1-3. Channel Conflict6-1-4. Containerization6-1-5. Contractual Vertical Marketing System6-1-6. Corporate Vertical Marketing System6-1-7. Customer Service6-1-8. Direct Marketing Channels6-1-9. Distributor6-1-10. Dual Distribution6-1-11. Exclusive Distribution6-1-12. Franchising6-1-13. Indirect Marketing Channels6-1-14. Intensive Distribution6-1-15. Intermediary6-1-16. Inventory Reorder Point*6-1-17. Just-in-Time (JIT)6-1-18. Logistics (Physical Distribut.......추천 -
[비공개] AMA PCM 핵심용어 정리 - 12장. PRICING CONCEPT..
AMA PCM 핵심용어 정리 - 12장. PRICING CONCEPTS & METHODS (3/3)5-1-43. Profit-Oriented Pricing Approach5-1-44. Promotional Allowances5-1-45. Pure Competition5-1-46. Pure Monopoly5-1-47. Quantity Discount5-1-48. Random Discounting5-1-49. Reference Pricing5-1-50. Robinson-Patman Act (1936)5-1-51. Seasonal Discount5-1-52. Secondary-Market Pricing5-1-53. Sherman Antitrust Act (1890)5-1-54. Standard Markup Pricing5-1-55. Survival Pricing5-1-56. Target Return on Investment (ROI) Pricing5-1-57. Target Return-on-Sales Pricing5-1-58. Total Cost5-1-59. Total Revenue5-1-60. Trade Discount (or Function.......추천 -
[비공개] AMA PCM 핵심용어 정리 - 12장. PRICING CONCEPT..
AMA PCM 핵심용어 정리 - 12장. PRICING CONCEPTS & METHODS (2/3)5-1-20. Geographic Pricing5-1-21. Internal Reference Price5-1-22. Price Fixing (or Horizontal Price Fixing)5-1-23. Price Lining5-1-24. Price Skimming (or Skimming Pricing)5-1-25. Price War5-1-26. Pricing Constraints5-1-27. Professional Pricing5-1-28. Loss-Leader Pricing5-1-29. Marginal Cost5-1-30. Marginal Revenue5-1-31. Multiple-Unit Pricing (Multiple Packaging)5-1-32. Negotiated Pricing5-1-33. Nonprice Competition5-1-34. Odd-Even Pricing5-1-35. Penetration Pricing5-1-36. Periodic Discounting5-1-37. Premium Pricing5-1-38. Prest.......추천 -
[비공개] AMA PCM 핵심용어 정리 - 12장. PRICING CONCEPT..
AMA PCM 핵심용어 정리 - 12장. PRICING CONCEPTS & METHODS (1/3)5-1-1. Above-, At- and Below-Market Pricing5-1-2. Bait Pricing (or Bait and Switch)5-1-3. Barter5-1-4. Break-Even Point5-1-5. Bundle Pricing5-1-6. Captive Pricing5-1-7. Competition-Based Pricing5-1-8. Competition-Oriented Pricing Approach5-1-9. Cost-Oriented Pricing Approach5-1-10. Cost-Plus Pricing5-1-11. Customary Pricing5-1-12. Demand Curve5-1-13. Demand-Oriented Pricing Approach5-1-14. Discounts5-1-15. Everyday Low Pricing5-1-16. Experience Curve Pricing5-1-17. External Reference Price5-1-18. Fixed Cost5-1-19. FOB Origin Pri.......추천 -
[비공개] AMA PCM 핵심용어 정리 - 11장. PRODUCTS & SERV..
AMA PCM 핵심용어 정리 - 11장. PRODUCTS & SERVICES (3/3)4-2-51. Psychological Barriers4-2-52. Raw Materials4-2-53. Reliability4-2-54. Responsiveness4-2-55. Risk Barriers4-2-56. Roll-Out4-2-57. Search Properties/Qualities4-2-58. Service Continuum4-2-59. Service Gap4-2-60. Service Quality4-2-61. Shopping Products4-2-62. Slotting Allowance(Slotting Fee)4-2-63. Specialty Products4-2-64. Standards Gap4-2-65. Support Products4-2-66. Tangibles4-2-67. Time to Market4-2-68. Unsought Products4-2-69. Usage Barriers4-2-70. Value Barriers4-2-71. Warranty4-2-72. Zone of Tolerance추천 -
[비공개] AMA PCM 핵심용어 정리 - 11장. PRODUCTS & SERV..
AMA PCM 핵심용어 정리 - 11장. PRODUCTS & SERVICES (2/3)4-2-24. Early Adopters4-2-25. Early Majority4-2-26. Empathy4-2-27. Experience Properties (Experience Qualities)4-2-28. Four I’s of Services4-2-29. Idea Generation4-2-30. Idle Production Capacity4-2-31. Inconsistency4-2-32. Innovators4-2-33. Inseparability4-2-34. Installations4-2-35. Instrumental Support4-2-36. Intangibility4-2-37. Inventory4-2-38. Inventory Cost of Service4-2-39. Knowledge Gap4-2-40. Laggards4-2-41. Late Majority4-2-42. Market Testing4-2-43. New-Product Process4-2-44. Nondurable Good4-2-45. Peak Demand4-2-46. Process .......추천 -
[비공개] AMA PCM 핵심용어 정리 - 11장. PRODUCTS & SERV..
AMA PCM 핵심용어 정리 - 11장. PRODUCTS & SERVICES (1/3)4-2-1. Accessory Equipment4-2-2. Assurance4-2-3. Breadth of Product Mix4-2-4. Business Services4-2-5. Capacity Management4-2-6. Commercialization4-2-7. Communications Gap4-2-8. Component Parts4-2-9. Concept Testing4-2-10. Consumer Products4-2-11. Continuous Innovation4-2-12. Convenience Products4-2-13. Credence Properties (Credence Qualities)4-2-14. Customer Contact4-2-15. Customer Contact Audit4-2-16. Customer Experience Management (CEM)4-2-17. Delivery Gap4-2-18. Demand-Based Pricing4-2-19. Depth of Product Line4-2-20. Discontinuous .......추천
1510개
1052175개
718032개
