한국마케팅교육연구소
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"한국마케팅교육연구소"
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[비공개] TOPIC 17. DIRECT MARKETING AND CUSTOME..
TOPIC 17. DIRECT MARKETING AND CUSTOMER RELATIONSHIP MANAGEMENT 핵심용어 17-01. Demographics 17-02. Direct Marketing 17-03. Psychographics추천 -
[비공개] TOPIC 16. ADVERTISING, PUBLIC RELATION..
TOPIC 16. ADVERTISING, PUBLIC RELATIONS AND SALES PROMOTION 핵심용어 16-01. Advertising Media 16-02. Advertising Platform 16-03. Advocacy Advertisement 16-04. Aided Recall Test 16-05. Better Business Bureau Children’s Advertising Review Unit 16-06. Buy-Back Allowance 16-07. Buying Allowance 16-08. CAN-SPAM Act (2004) (Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act (2004)) 16-09. Children’s Television Act (1990) 16-10. Communications Audit 16-11. Comparative Advertisements 16-12. Competitive Advertising 16-13. Contest 16-14. Continuous Advertising Schedule 1.......추천 -
[비공개] TOPIC 15. INTEGRATED MARKETING COMMUNI..
TOPIC 15. INTEGRATED MARKETING COMMUNICATIONS 핵심용어 15-01. Advertising 15-02. AIDA Model 15-03. Advertising Appropriation 15-04. Audience 15-05. Channel of Communication 15-06. Communication 15-07. Communication Channel 15-08. Decoding 15-09. Encoding 15-10. Feedback 15-11. Field of Experience 15-12. Integrated Marketing Communications 15-13. Message 15-14. Noise 15-15. Personal Selling 15-16. Public Relations 15-17. Pull Policy 15-18. Push Policy 15-19. Receiver 15-20. Sales Promotion 15-21. Source 15-22. Target Audience 15-23. Trial [New] Transmitter [New] Rule-of-Thumb Method추천 -
[비공개] TOPIC 14. RETAILING AND MULTICHANNEL M..
TOPIC 14. RETAILING AND MULTICHANNEL MARKETING 핵심용어 14-01. Agents 14-02. Brokers 14-03. Category Killer 14-04. Central Business District 14-05. Community Shopping Centers 14-06. Contractual Systems 14-07. Convenience Store 14-08. Corporate Chain 14-09. Cross-Channel Shopper 14-10. Department Stores 14-11. Discount Stores 14-12. Factory Outlets 14-13. Form Utility 14-14. Full-Service Retailer 14-15. Full-Service Wholesalers 14-16. General Merchandise Wholesalers 14-17. Independent Retailer 14-18. Lifestyle Shopping Center 14-19. Limited-Service Retailer 14-20. Limited-Service Wholesalers 14.......추천 -
[비공개] TOPIC 13. SUPPLY CHAIN AND CHANNEL MAN..
TOPIC 13. SUPPLY CHAIN AND CHANNEL MANAGEMENT 핵심용어 13-01. Administered Vertical Marketing System 13-02. Buyer Requirements 13-03. Channel Conflict 13-04. Containerization 13-05. Contractual Vertical Marketing System 13-06. Corporate Vertical Marketing System 13-07. Customer Service 13-08. Direct Marketing Channels 13-09. Distributor 13-10. Dual Distribution 13-11. Exclusive Distribution 13-12. Franchising 13-13. Indirect Marketing Channels 13-14. Intensive Distribution 13-15. Intermediary 13-16. Inventory Reorder Point 13-17. Just-in-Time (JIT) 13-18. Logistics (Physical Distribution) 13-1.......추천 -
[비공개] TOPIC 12. PRICING CONCEPTS & METHODS 핵..
TOPIC 12. PRICING CONCEPTS & METHODS 핵심용어 12-01. Above-, At- and Below-Market Pricing 12-02. Bait Pricing (or Bait and Switch) 12-03. Barter 12-04. Break-Even Point 12-05. Bundle Pricing 12-06. Captive Pricing 12-07. Competition-Based Pricing 12-08. Competition-Oriented Pricing Approach 12-09. Cost-Oriented Pricing Approach 12-10. Cost-Plus Pricing 12-11. Customary Pricing 12-12. Demand Curve 12-13. Demand-Oriented Pricing Approach 12-14. Discounts 12-15. Everyday Low Pricing 12-16. Experience Curve Pricing 12-17. External Reference Price 12-18. Fixed Cost 12-19. FOB Origin Pricing 12-.......추천 -
[비공개] TOPIC 11. PRODUCTS & SERVICES 핵심용어
TOPIC 11. PRODUCTS & SERVICES 핵심용어 11-01. Accessory Equipment 11-02. Assurance 11-03. Breadth of Product Mix = Product Mix Breadth 11-04. Business Services 11-05. Capacity Management 11-06. Commercialization 11-07. Communications Gap 11-08. Component Parts 11-09. Concept Testing 11-10. Consumer Products 11-11. Continuous Innovation 11-12. Convenience Products 11-13. Credence Properties (Credence Qualities) 11-14. Customer Contact 11-15. Customer Contact Audit 11-16. Customer Experience Management (CEM) 11-17. Delivery Gap 11-18. Demand-Based Pricing 11-19. Depth of Product Line = Produ.......추천 -
[비공개] TOPIC 10. BRANDING & PACKAGING DECISIO..
TOPIC 10. BRANDING & PACKAGING DECISIONS 핵심용어 10-01. Brand Equity 10-02. Brand Extension 10-03. Brand Insistence 10-04. Brand Licensing 10-05. Brand Loyalty 10-06. Brand Name 10-07. Brand Personality 10-08. Brand Preference 10-09. Brand Recognition 10-10. Co-Branding 10-11. Express Warranty 10-12. Fair Packaging and Labeling Act (1966) 10-13. Family Branding (Multiproduct Branding) 10-14. Full Warranty 10-15. Generic Brand 10-16. Individual Branding 10-17. Limited-Coverage Warranty 10-18. Logo (or Logotype) 10-19. Manufacturer Brand = National Brand 10-20. Mixed branding 10-21. Multibr.......추천 -
[비공개] TOPIC 7. GLOBAL MARKETING 핵심용어
TOPIC 7. GLOBAL MARKETING 핵심용어 7-01. Agents 7-02. Balance of Trade 7-03. Communication Adaptation Strategy 7-04. Consumer Ethnocentrism 7-05. Contract Manufacturing 7-06. Countertrade 7-07. Cultural Relativism 7-08. Cultural Symbols 7-09. Customs 7-10. Developing Country 7-11. Direct Investment 7-12. Direct Ownership 7-13. Dual Adaptation Strategy 7-14. Dumping 7-15. Embargo 7-16. Exchange Controls 7-17. Exporting 7-18. Franchising 7-19. Global Brand 7-20. Global Marketing Strategy 7-21. Globalization 7-22. Gray Market (Parallel Importing) 7-23. Gross Domestic Product (GDP) 7-24. Import Ta.......추천 -
[비공개] TOPIC 6. BUSINESS-TO-BUSINESS MARKETIN..
TOPIC 6. BUSINESS-TO-BUSINESS MARKETING 핵심용어집 6-01. Buy Classes 6-02. Buyers (Purchasing Agents,Purchasing Managers) 6-03. Buying Center 6-04. Decider 6-05. Derived Demand 6-06. Gatekeeper 6-07. Government Units 6-08. Industrial Firms 6-09. Inelastic Demand 6-10. Influencer 6-11. Institutional Markets 6-12. Joint Demand 6-13. Make-Buy Decision 6-14. Modified Rebuy 6-15. New Buy 6-16. New-Task Purchase 6-17. Organizational Buyers 6-18. Product Specifications 6-19. Reciprocity 6-20. Resellers 6-21. Reverse Auction 6-22. Straight Rebuy 6-23. Traditional Auction 6-24. User추천
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