http://www.mitsue.co.jp/english/case/marketing/02.htmlAIDMA Law The Attention, Interest, Desire, Memory, and Action (AIDMA) Law is a hypothesis on the process of "consumption behavior" advocated by Roland Hall of the United States. It represents the process from when a consumer finds out about a given product up until when they take action to purchase that product. It also describes the way in which consumers respond to communication.This process is broken up into three stages - Cognition, Affect, and Action. Over these three stages the consumer first pays attention to the service or product in the Cognition Stage, then becomes interested in the product, wants the product and remembers the product in the Affect Stage, finally taking action to purchase the product in the Action Stage. The AIDMA Law is characteristically taken from the standpoint of the buyer. If we look at it from the seller's perspective, the result is as shown below. However, it is only natural that indiv..

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Vector and CRMIf we can build a database from our activities in social Media, such as Facebook and Twittter, how it can work?If there were a technology to identify the meaning of posted sentences, then we could draw a chart like below.Each dot has a position that is identified characteristic from a posting. As I mentioned before about vector, we can draw a line between two dot and figure out the tendency. Increasing number of dot can add more precision of analysis. However, even if technology could develop to identify characteristic from posting, it should not replace CRM that based on actual human relationship. First of all, behaviour not always came from value. Since our behaviour can affect pressure of circumstance, miscalculation can occur. Especially in this case we are utilized verbal Behaviour, so it is more dangerous. In a statistic point of view, to increase number of sample or reduce confidence can give more precised understanding, but this way can give solution for mismatc..