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[비공개] Marketing Case analysis for Product - ..
This analysis about Eli Lilly and Company: Innovation in Diabetes Care, HBR, prepared by Clayton M. Christensen.Once again pay my respect to Professor Clayton M. Christensen who I admire his insight of management from my heart.-------------------- Eli Lilly and Company: Innovation in Diabetes Care Myung Joong Kim S W Sustainable main earning model : Prozac Success in competition history keeping confidence: Humulin, Match, CDS Good localizing and fast-adjusting system: Affiliates at country that Lilly has significant position Aligned regional MKT and financial and accounting system Experience from leading in Augmented product: CDS Unclear to measure profit of specific product lines Unaligned NPD function and MKT function: Diabetes Care Business Unit and regional Affiliates Wasting control resource: Affiliates Considerable, but too conservative: Two committees for NPD decision T O ..추천 -
[비공개] Power and Influence - HBR article
"The measure of a man is what he does with power" - Pittacus, Greek statesman and military leader "Power is the potential to mobilize energy."[1] Like I do in my I WILL statement, I am looking for ways to influence positive impacts. Until I read Power and Influence: Achieving Your Objectives in Organization[2], I didn’t know Power also needs to exercise. It is a potential force. To have an effect, power must be exercised, Influence is the way in which you turn potential force into kinetic energy. Kinetic energy has meaning of on time usable. Maybe this is not just practice a reaction for each specific situations, rather than practice to express your power. Walk through the exercise, given feedbacks and our own feeling will polish the power to kinetic energy. Gaining support: To obtain others’ social support through your interpersonal attractiveness. - Charisma - Linguistic ability - Track record[3] As I concern, Charisma relates trust. Even the usage in normal ..추천 -
[비공개] Vector and Dot - relation of trust
Vector and Dot (Bitmap)Vector graphics is the use of geometrical primitives such as points, lines, curves, and shapes or polygon(s), which are all based on mathematical equations, to represent images in computer graphics.- Wikipedia serched as "vector" on 4 Feb 2011As you understand, vector is a very computer term, especially graphic. However the origin that vector has is very fit to explain the importance of trust. The origin is direction. The direction has made at least between two points.Do you have a experience that could not understand someone's saying? How did you understand it? From the other words what you got in the conversation? Even if you couldnt get whole sentence, what is next trial to catch up the meaning? Formal expereince with the speaker.Value is the basement of every behavior, but every own behavior are not based on own value. Those kind of behavior ruin a relationship and also trust. In this picture, detail of point is not important. If it is enough to express the..추천 -
[비공개] 신뢰와 구글링
신뢰를 한다는 것은 보통의 경우 어떤 사람을 만나고 난후의 일어난 커뮤니케이션(의사소통, 정보교류)에 의해서 구축된다고 생각하는 경우가 대부분이다.하지만 오늘 남유리와 이야기를 하면서 생각해보니 신뢰의 구축이라는 것은 History와 커뮤니케이션이라는 두가지 측면에서 구축을 할수 있는 것이 아닌가 싶다.커뮤니케이션이라는 것은 현재의 많은 자기개발서에서도 이야기를 하는 부분이니 넘어가도록 하자.신뢰 구축에 있어서 히스토리라는 것은 무엇인가?진실된 모습이 신뢰를 얻는다고 한다. 진실된 모습은 무엇인가? 현재의 내 모습이 다른 사람에게 진실되다고 판단이 되는 것은 결과가 나왔을때 인정되는 경우가 대부분이다. 그렇다면 과거의 사실이 현재의 결과와 매칭 된다면 그것이 진실된 모습이 아닐까? 신뢰를 얻을수 있는 진실된 ..추천 -
[비공개] 무엇이 사람을 믿게 만드는가?
K가 이걸 해결하는 방법론은 이 방향이야 라는 것을 전달한다고 하자.J는 나의 이야기를 받아들이고 S는 나의 이야기를 아니라고 반박하였다.(K가 제시한 방법론은 올바른 것이었다고 가정을 하자, J와 S의 논리적도 동일하다.)도대체 무엇이 J가 K의 방법론을 수용하게 만들었을까?첫번째 나의 가설은 K에 대해 J와 S가 가지고 있는 신뢰이다.그럼 이 신뢰는 어떻게 쌓을수 있는가?크리에이티브 커먼즈 라이선스이 저작물은 크리에이티브 커먼즈 코리아 저작자표시-비영리-변경금지 2.0 대한민국 라이선스에 따라 이용하실 수 있습니다.추천 -
[비공개] RSA Animate - Drive: The surprising tr..
[Flash] http://www.youtube.com/watch?v=u6XAPnuFjJc RSA Animate - Drive: The surprising truth about what motivates us크리에이티브 커먼즈 라이선스이 저작물은 크리에이티브 커먼즈 코리아 저작자표시-비영리-변경금지 2.0 대한민국 라이선스에 따라 이용하실 수 있습니다.추천 -
[비공개] Technology for Everyone
What is the best way to communicate with anonymous who can help me out to deprive and achieve a positive influence to the world? As I now concern to use Cognitive Surplus for achieving a non-for profit thing, it is better think about what is the best channel for that. About 10 years ago, online community was a good method to communicate with anonymous, but in my point of view it is not exist anymore as good method to do so after a contamination by commercial marketing. What is key factors that channel should possess? Faith reflects by history. Open, share and participation guarantee by unlimited communication. Here is a good example of my project. --------------- http://www.mozilla.org We Believe in an Open Web And we’re dedicated to keeping it free, open and accessible to all. About Us We’re a global community of people working together since 1998 to build a better Internet. We’re a non-profit organization dedicated to promoting openness, innovation and opportunity onl..추천 -
[비공개] Taking the risk out of uncertainty - R..
SummaryMost business decision, such as launching a new product, are taken with incomplete knowledge about how the future will evolve. There is a big difference between naive decision making, educated guesses and calculated risks. Risk analysis aims to achieve the last of these.The main tools are sensitivity analysis(what-if question, what-if table), scenario analysis. decision analysis and Monte Carlo simulation. Some understanding of probabilities and a lot of common sense is required to make good use of a simulation exercise.List of questions you shoud ask yourself that will help you to evaluate properly the results of a risk analysis exerciseWhat is the range of possible values for the main outputs?What is the expected rate of return?What is the downside of this investment?How could I cope with the downside?Is there any combination of uncertainties that result in catastrophic consequences?Which are the main uncertainty drivers causing the variation in profits?What can I do to redu..추천 -
[비공개] Start simple - Management Science
Optimization based on complexity and conflicts.I couldnt get the concept. Maybe reason why couldnt get it is lack of understanding on the definition of conflicts.the chart of Management Science by Prof. Nishant, Rotterdam School of ManagementWhy are decisions hard?- complexity : multitude of interrelated factors- Conflicts : Competing goals and objectives- Uncertainty: Limited knowledge of the future- Impact : Responsibility for fat-reaching consequences- and more...NPV = Net Present ValueIn finance, the net present value (NPV) or net present worth (NPW)[1] of a time series of cash flows, both incoming and outgoing, is defined as the sum of the present values (PVs) of the individual cash flows. In the case when all future cash flows are incoming (such as coupons and principal of a bond) and the only outflow of cash is the purchase price, the NPV is simply the PV of future cash flows minus the purchase price (which is its own PV). NPV is a central tool in discounted cash flow (DCF) an..추천 -
[비공개] English CV(Resume)_Myung Joong
MYUNG JOONG KIM Bangbae3dong 530-71, Sechogu, Seoul, Republic of Korea, 137-824 (82)10-5248-4630 / kim.diypro@gmail.com PROFESSIONAL EXPERIENCE DiYPRO, Seoul, Korea April 2003–Present A design and manufacturing company of LCD projector and optical components, specialized in Fresnel and F.S.M. Founder and CEO ● Established the company and DiYPRO online community (www.DiYPRO.net) with US$ 30,000 in assets; developed the website as the largest one with over 60,000 members in Do It Yourself category (ranked by www.Rankydot.com). ● Developed and commercialized world’s first DIY (Do It Yourself) projectors, SayView series (2004); contributed to the development of DIY projector markets in different regions including US, Germany, France, and China. ● Designed world’s first wall-mounted projector by motivating DiyPRO online-community members to share and develop ideas for new products; the program was recognized as one of the most succes..추천