Trial 시용 ☆​​​The consumer's actual first purchase or use of the product or brand

Target Audience 목표 청중 ☆​​​The group of people at whom advertisements are aimed

Source 원천 ☆​​​A person, group, or organization with a meaning it tries to share with a receiver or an audience

Sales Promotion 판촉 ☆​​​An activity and/or material intended to induce resellers or salespeople to sell a product or consumers to buy it

Receiver 수신자 ☆​​​The individual, group, or organization that decodes a coded message

Push Policy 푸시 정책 ☆​​​Promoting the product only to the next institution down the marketing channel

Pull Policy 풀 정책 ☆​​​Promoting a product directly to consumers to develop strong consumer demand that pulls products through the marketing channel. 마케팅 채널을 통해서 강력한 소비자 수요를 개발하기 위해 소비자에게 직접 제품을 프로모션 하는 것.

Public Relations 공중 관계☆​​​Communication efforts used to create and maintain favorable relations between an organization and its stakeholders